About

Hi, I’m Zara.

I grew up in the great white North in a little bungalow in South Minneapolis and spent my childhood doodling and dreaming and listening to the colorful stories my dad told about growing up in Puerto Rico and New York. I popped down to Madison for college at UW-Madison where I almost majored in Computer Science but came back to Art in the end. After school I moved back home and worked in advertising doing interactive design at a variety of agencies for a number of years before slowly transitioning into doing more illustration. In 2011 I started a company that made apps for kids and managed to merge my love of art, kids and computers for awhile.

After being settled in the Midwest for a zillion years, I went on a five year nomadic streak living in New York, San Francisco, Norfolk and finally settling in the DC Metro Area in a quirky mid-century modern house with a magical forest in the back.

My work is filled with creatures and critters with the occasional human thrown in for good measure. I work mostly digitally either in vectors in illustrator or drawing on my tablet in photoshop. When time (or the project) allows I like to throw in some non-digital elements usually with pencil, pen and ink or the occasional bit of watercolor. As a closet screen printer, my work tends to focus on limited colors and simple shapes brought together to create things that are cute, fun and sometimes a little bit weird.

I’m inspired by a zillion things, nature, travel, food, animals, Ed Emberley, Japanese packaging, and 80’s Saturday morning cartoons are a few of them.

I love working on projects big and small, so if you have something in mind, let’s talk!